Monday, January 16, 2012

Screen Literacy and the New Media

Students in CM 410 are exploring the shifts taking place from the dominant old broadcast media to the democratizing new media. For starters, they are reading Kevin Kelly's NY Times Article, "Becoming Screen Literate," as a way to understanding how things work differently in this brave new digital world.

 For example, understanding this shift helps us understand why President Obama is doing a commercial for Marlboro cigarettes as the new face of the Marlboro man.

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