Monday, February 10, 2014

Types & Fonts: Design & Meaning

Have you ever just searched through the pull-down menu to see what fonts looks like? Have you ever wondered what dingbats and webdings were all about? Have you surfed for a cool font that matches the Coca-Cola or Starbucks or Lego or IBM logos? Is it possible that font choice is actually a rhetorical decision that carries meaning?

Students in CM 410 are exploring typefaces and logos, and will re-visit their sample book design to experiment with different logos and note their effects on the feel and meaning of the design. But first, it might help to wonder... WHAT FONT AM I?
Take this Quiz to learn your "type"
Students will strive to avoid conflict, while optimizing contrast and concordance in their font/type selections of their re-design of their book covers. Watch for their designs in the links to the right.

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