PART ONE, Film Editing: students will view the video, research any connected lines of interest, and post their reflections.
PART TWO, Semiotic Media Theory: students will read the article/chapter, answer a series of questions, and post a blog with their observations, comments and questions.
READ THIS ARTICLE:
"Semiotics of Media & Culture" by Marcel Danesi
Students will answer a set of questions (see below) and will post their reflections, observations, and questions in their blog.
Reading Questions for Danesi’s “Semiotics of Media & Culture”
1. What
is “semiotics?”
2. What
is the “semiosphere” and how it can be both liberating and constraining.
3. What
is the “semiotic law of media?”
4. The
author sees the 1938 Radio Broadcast “War of the Worlds” as a “simulacrum.”
What does he mean by that?
5. What
did Paul Lazarfeld discover in a 1956 study on media and elections? What is
“Flow Theory,” and why was the 1960 election different?
6. Describe
McLuhan’s idea of the “mediashpere.”
7. According
to Roland Barthes, how can a photograph have CONNOTATIVE meaning? What is “textual
pastiche?”
8. What
is the “culture industry?” What forces does Chomsky identify as shaping factors
on media production?
9. Stuart
Hall identified three possible “readings” to a cultural media text. Describe
them.
10. What is “markedness?”
11. Roland
Barthes held that all texts have denotative (linguistic) and connotative
(rhetorical) power. Explain.
12. Name some
evidence of Levi-Strauss’ idea of "mythic opposition" in Star Wars.
13. How would
Mikhail Bakhtin describe and explain the antics of outrageous celebrities in
modern media?
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