Visual
- Eye-Catching: colorful, clear, visually organized, clean
- Graphic-centric - use photos and visuals
- Style: consistency, representative, color scheme
- Good Content: relatable to audience, helpful or useful, easy
- Audience-friendly
- Don't add too many words - use photos and visuals
- Up-to-date
- Social Media connectedness
- Easy to navigate
- Easy access to most important info
- Readily available contact info
- Quick Response!
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