Well, Brand Guides of some famous and successful enterprises, at least...
In class, students will Choose Two Brand Guides to examine and analyze. They will observe
- key elements of the brand guide's content
- overarching design components of the guide itself
- stated requirements for use of branded materials
- the VISION statement or PHILOSOPHY statement
- COMPONENTS the student wishes to incorporate in their own brand guide or style sheet
They will post their findings in their blog for class discussion, and will incorporate useful discoveries into their personal brand style sheet assignment.
Sample Brand Guides to review
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