Students will be giving attention to how they "look" online. They will begin to shape and monitor their personal brand by analyzing and evaluating their digital presence.
- They will read this blog and view the video in the blog: RESUMES, DIGITAL FOOTPRINTS, and ONLINE ETHOS!
- They will use the BRAND YOURSELF tool (free version) to monitor and improve their online presence.
- They will begin by completing the Brand Yourself Profile set-up.
- They will run a report card and a social scan.
- They will work through the steps (following the guidelines provided) to boost each site - paying SPECIAL ATTENTION to writing a good solid profile that communicates their BRAND VOICE.
- They will discuss their work in our next class.
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