Thursday, November 14, 2019

Student Symposium on Digital Communication

Brandon - Catfishing
Joy - YouTube Influencers
Maren - Social Media Reputations
Nick - Cyber-bullying and Trolling
Alec - Getting Fired for Facebook
Morgan -

Deadline: November 18

Here is the link to the application: 

We will be presenting as a panel - each student doing his own Pecha Kucha Presentation.
View the video below for tips on the Pecha Kucha format.

Weekend Website Work

Students will review examples of "best practices" by looking at other students’ (and young professionals’) personal websites:
(Students will also glance at the Muse's 35 Best Personal Websites We've Ever Seen)

Students will use the information from the article, and ideas from teh examples to revise and complete their websites. In their Blogs, students will provide a link to completed work for each of these items:

  1. Home/Landing Page
  2. About Me/Bio Info
  3. Resume
  4. Portfolio (various work by student: writing, design, art, photography, research, experience, etc.)
  5. Social Media Research Page (preparing for Student Symposium Panel.)
  • Special Interests Page
  • Hobbies Page
  • Job-specific Page for potential employers
  • Community/Issues Page

Thursday, November 7, 2019

Web Page Titles and Descriptions: SEO starting points

Weekend Work for CM410 Students:

1. Using what you've learned from our exploration of computer algorithms from professional vetting services, make a fearless, no-holds-barred examination of your social media content, cleaning up any posts that would raise any of the "red flags" we discussed: alcohol, drugs, profanity, sex, bigotry, bullying, or polarizing topics. Be prepared to discuss changes you made.

2. Apply your knowledge of SEO and Usability requirements to re-write your Page Titles and Meta Tag Keywords, and Met Page Descriptions for your most important pages in your website.

Tuesday, November 5, 2019

Social Media Audience, Advocates, Influencers

Digital Communication Students will complete units in HootSuite Academy on building a community of social media advocates. (The growing HootSuite Curriculum can be found on the class WEBSITE.)

  1. Students will post 3 QUESTIONS on their blogs to stir discussion in the next class. (Questions should be a mix of "big picture strategy" and "detailed tactics.")
  2. They will also write a brief "plan of attack" on how to build an advocate community for their own personally-branded website. 

Thursday, October 31, 2019

Social Media Stretegy Gets Personal!

Our students have been working through HootSuite Academy on Social Media and have been introduced to the basics of Social Media Strategy, noting that
Social Media Strategy is simply the strategic plan for how a company will incorporate social media into it's business.
Students have examined the major components of a social media strategy, such as:
  1. Social Media Audit – Why?
  2. Social Media Goals
  3. Budget, tactics, and tools
  4.   Content Strategy
  5.  Brand Persona and Voice
  6. Calendar of Key dates
  7. Roles & responsibilities
  8. Social Media Governance Plan
  9. Crisis Management Plan
  10. Measurement and Reporting
Now students will apply the first component (Social Media Audit) to their own personal social media presence. As a step in this process, students will sign-up and complete the Free Online Reputation Manager profile on 

But, first... Students will consider just what the internet already knows about them - and the implications!  In the class website, students will log into their Gmail accounts, and then click this link.


Students will read these two articles over the weekend, and post comments in preparation for a lively discussion in Tuesday's class:

  1.  London's Daily Mail article on China's Dystopian Scorecard System.
  2. WIRED magazine's article on China's Experiment in Social Ranking.

Saturday, October 26, 2019

HootSuite Academy and Museum Field Trip

For the Weekend, students will continue to work in the HootSuite Academy, completing sections 1-4 of the "growing guide" that can be found at the bottom of the class website:

On Tuesday, students will join the CM103 class for a field trip to the Earl Scruggs Center (  in Shelby, where they will explore a digitally-enhanced museum space that has much to offer in visual design and information design. Cost is $8.00 for admission, plus money for on-your-own lunch at one of the local downtown dining spots in Shelby - We will return to campus by 1:50pm. 

On Thursday, we will debrief on the Museum Trip and chapters 3 & 4 in HootSuite Academy, as well as preview the "meat" of social media strategy.

Here's a pic of previous Digital Comm students visit:

Tuesday, October 15, 2019

World's Easiest Hyperlinked Mid-term!

After reviewing the initial student website designs, members of the class will post a "Mid-term Blog Post" containing links to the following:

  1. Link to (your favorite) blog post on images - photo composition, freegal resources, etc.
  2. Link to (your favorite) "thought piece" blog post - on articles, process, etc.
  3. Link to HootSuite Certificate for completing HootSuite Platform Training.
  4. Link to Brand Guide/Style Sheet (11x17 document) 
  5. Link to one Social Media profile you have revised.
  6. Link to Student Website (with bio, thoughtful organization, and design that reflects personal brand guide, space for your Portfolio, Social Media Links, and an external page link to your blog.)