Tuesday, December 3, 2019

Pecha Kucha, Promotions, and Portfolios!

Students are putting the final touches on their Pecha Kucha presentations for the Student Symposium on Friday, December 6 in Winnie Davis Hall 104. They will use their social media accounts, as well as their HootSuite Social Media dashboard, to promote their talks. They will post the promotional samples (see examples below) on their blogs!

Posted Tuesday via HootSuite

Posted Wednesday via HootSuite

Posted Thursday via HootSuite
Sample schedule for posting

In Thursday's class, students will get a "checklist" to help them prepare their portfolio defense presentations for Final Exams.

Students will also complete their HootSuite Social Media Certification Exam during Final Exam Time at the HootSuite Academy Site here: https://education.hootsuite.com/courses/take/social-marketing-certification/brillium_exams/45317-social-marketing-certification

Thursday, November 21, 2019

Pecha Kucha Samples, Preparation, Practice

Students in Digital Communication 1 class are preparing to participate in the Student Symposium on December 6 on the campus of Limestone College. They will present individual talks on various aspects of Social Media in a shared session.

Students have already compiled research, written a thoughtful presentation on Social Media, molded a Pecha Kucha speech from their work - in 20-second segments - and have developed a shot list of images for their presentation.

Over the weekend they will:

1. Watch some sample Pecha Kucha presentations from sites like Pecha Kucha's official website, or simply search in YouTube or Viemo for "Pecha Kucha" to find examples like this one:

2. They will carefully word-smith their presentations to meet the 20-second constraints of the presentation form.

3. They will careful prepare visually powerful slides from their own original art, and from "freegal" resources - carefully attending to citation issues.

4. They will develop visual promotion materials (for a "save the date" type announcement) for their social media platforms, announcing their upcoming Pecha Kucha presentations and participation in the Student Symposium. (Date only at this time - specific time and locations are forthcoming.)

Students will present their "first-run" practice in class on Tuesday, December 3 - and will post their first promotions in social media, and activate their followers, community, etc.

Tuesday, November 19, 2019

Pecha Kucha, Social Media, and More

For Thursday's class, students will begin converting their research in to the 20x20 Pecha Kucha format in anticipation of the Student Symposium on December 6.

They will also complete chapters 7 & 8 in the HootSuite Academy curriculum. (See modified guide on the class website at the bottom.)

The shared link for the PowerPoint on "PowerPoint and Pecha Kucha" will help refresh students on the approach, and provides many helpful links.

Checklist for Thursday:

  • Complete Chapters 7 &  8 in HootSuite Academy
  • Outline your presentation – clear thesis!
  • Complete your Storyboard/Planning Sheet

Thursday, November 14, 2019

Student Symposium on Digital Communication

Brandon - Catfishing
Joy - YouTube Influencers
Maren - Social Media Reputations
Nick - Cyber-bullying and Trolling
Alec - Getting Fired for Facebook
Morgan - Businesses Trying to Connect with Younger Demographics

Deadline: November 18

Here is the link to the application: https://limestonecollege.formstack.com/forms/student_presentations 

We will be presenting as a panel - each student doing his own Pecha Kucha Presentation.
View the video below for tips on the Pecha Kucha format.

Weekend Website Work

Students will review examples of "best practices" by looking at other students’ (and young professionals’) personal websites:
(Students will also glance at the Muse's 35 Best Personal Websites We've Ever Seen)

Students will use the information from the article, and ideas from teh examples to revise and complete their websites. In their Blogs, students will provide a link to completed work for each of these items:

  1. Home/Landing Page
  2. About Me/Bio Info
  3. Resume
  4. Portfolio (various work by student: writing, design, art, photography, research, experience, etc.)
  5. Social Media Research Page (preparing for Student Symposium Panel.)
  • Special Interests Page
  • Hobbies Page
  • Job-specific Page for potential employers
  • Community/Issues Page

Thursday, November 7, 2019

Web Page Titles and Descriptions: SEO starting points

Weekend Work for CM410 Students:

1. Using what you've learned from our exploration of computer algorithms from professional vetting services, make a fearless, no-holds-barred examination of your social media content, cleaning up any posts that would raise any of the "red flags" we discussed: alcohol, drugs, profanity, sex, bigotry, bullying, or polarizing topics. Be prepared to discuss changes you made.

2. Apply your knowledge of SEO and Usability requirements to re-write your Page Titles and Meta Tag Keywords, and Met Page Descriptions for your most important pages in your website.


Tuesday, November 5, 2019

Social Media Audience, Advocates, Influencers

Digital Communication Students will complete units in HootSuite Academy on building a community of social media advocates. (The growing HootSuite Curriculum can be found on the class WEBSITE.)

  1. Students will post 3 QUESTIONS on their blogs to stir discussion in the next class. (Questions should be a mix of "big picture strategy" and "detailed tactics.")
  2. They will also write a brief "plan of attack" on how to build an advocate community for their own personally-branded website. 

Thursday, October 31, 2019

Social Media Stretegy Gets Personal!

Our students have been working through HootSuite Academy on Social Media and have been introduced to the basics of Social Media Strategy, noting that
Social Media Strategy is simply the strategic plan for how a company will incorporate social media into it's business.
Students have examined the major components of a social media strategy, such as:
  1. Social Media Audit – Why?
  2. Social Media Goals
  3. Budget, tactics, and tools
  4.   Content Strategy
  5.  Brand Persona and Voice
  6. Calendar of Key dates
  7. Roles & responsibilities
  8. Social Media Governance Plan
  9. Crisis Management Plan
  10. Measurement and Reporting
Now students will apply the first component (Social Media Audit) to their own personal social media presence. As a step in this process, students will sign-up and complete the Free Online Reputation Manager profile on BrandYourself.com 

But, first... Students will consider just what the internet already knows about them - and the implications!  In the class website, students will log into their Gmail accounts, and then click this link.


Students will read these two articles over the weekend, and post comments in preparation for a lively discussion in Tuesday's class:

  1.  London's Daily Mail article on China's Dystopian Scorecard System.
  2. WIRED magazine's article on China's Experiment in Social Ranking.

Saturday, October 26, 2019

HootSuite Academy and Museum Field Trip

For the Weekend, students will continue to work in the HootSuite Academy, completing sections 1-4 of the "growing guide" that can be found at the bottom of the class website: https://limestonedigital.weebly.com/digital-communication-1.html

On Tuesday, students will join the CM103 class for a field trip to the Earl Scruggs Center (http://earlscruggscenter.org/)  in Shelby, where they will explore a digitally-enhanced museum space that has much to offer in visual design and information design. Cost is $8.00 for admission, plus money for on-your-own lunch at one of the local downtown dining spots in Shelby - http://bit.ly/2BN6ls6. We will return to campus by 1:50pm. 

On Thursday, we will debrief on the Museum Trip and chapters 3 & 4 in HootSuite Academy, as well as preview the "meat" of social media strategy.

Here's a pic of previous Digital Comm students visit: https://theta360.com/s/nqHqXaxiTEsrSHbTHTo7EW3CC

Tuesday, October 15, 2019

World's Easiest Hyperlinked Mid-term!

After reviewing the initial student website designs, members of the class will post a "Mid-term Blog Post" containing links to the following:

  1. Link to (your favorite) blog post on images - photo composition, freegal resources, etc.
  2. Link to (your favorite) "thought piece" blog post - on articles, process, etc.
  3. Link to HootSuite Certificate for completing HootSuite Platform Training.
  4. Link to Brand Guide/Style Sheet (11x17 document) 
  5. Link to one Social Media profile you have revised.
  6. Link to Student Website (with bio, thoughtful organization, and design that reflects personal brand guide, space for your Portfolio, Social Media Links, and an external page link to your blog.)

Thursday, October 10, 2019

Hoot Suite Training for Social Media (Parts 1 & 2)

For the weekend, tackle the first 2 Units in our Social Media Marketing Training Plan for your HootSuite Certification! 

Complete directions and links are in the attached document:
HootSuite Academy
- Units 1 & 2

No tests for the materials, but work through the materials thoughtfully and carefully - paying attention to the in-chapter reviews. Also - see the recommended reading selections I've highlighted in the pdf.

Web Building Resources

The link to your Weebly web-building portal:

A friendly helpful guide to Weebly:

A detailed "walk-through" of creating a site in Weebly:

The student websites will reflect the student's' personal brands by being guided by their style sheets. Their functionality will be built to reflect the intentionality and purpose of their navigational maps.

Each Student website will contain these basic elements:

  • Portfolio
  • About Me
  • Resume
  • Social Media Links
  • Blog (external page)

Thursday, October 3, 2019

Using our Brand Guides to Update Our Social Media Profiles

Students have reviewed their personal brands and have revised their style sheets, as well as articulated their personal and professional vision and goals. They will now apply this work to creating quality social media profiles. 

The article linked below from HootSuite Academy shares numerous templates to spur on ideas for shaping the profiles for each of the student's social media profiles (Twitter, Instagram, LinkedIn, etc.) There is also a link at the end of the article to a Google Doc with editable templates.

Students will re-write the profile/bio/about me sections using these guidelines, and will post a blog entry with links to each of their social media profiles.

class code: z1ygdy

Wednesday, October 2, 2019

Personal Brand: Reflections and Revisions

Students will work through the interactive article "Personal Branding 101" by Lisa Quast (interactivity layers by Dr. Nichols) via the InsertLearning Link below. (Keep in mind that the "discussion questions" are shared among all colleagues for collaborative learning benefits.)

class code: z1ygdy

After completing the interactive article assignment, students will reflect on their findings, and will apply their design skills to creating a composite image in the tradition of Robert Weingarten's "Portrait Unbound" (see videos below) - using original photos and other images to create a collage/montage that reflects their own "brand." They will post these images on their blogs with reflections on the process.

Students may use design programs like PhotoShop, Illustrator, Indesign, etc. to create their "Portraits unbound."
AFTER completing the project, students will use web-based collage makers from Adobe Spark or Canva to make a representative collage.

Tuesday, October 1, 2019

Begin Refining Your Research Topic in the Area of Social Media

Student in Digital Communications class will begin refining their research topics in the area of Social Media. Ideas the students are investigating range from identity and catfishing to the impact of social media posts on careers. There are a plethora of potential connections to social media, including privacy, advertising, safety, marketing, education, etc.

Students will use search engine tools, as well as tools like Flipboard, Pocket, or News360. Students will sort through articles of interest, and will put the most relevant articles in a Pinterest Board to share their research.

Refining the subtopic will allow students to find a focus for a term-end presentation on their findings at the Student Symposium or other venues.

Thursday, September 26, 2019

Social Media Training

Digital Communicators will be taking advantage of the HootSuite Training over the weekend as they work towards professional certification.

They will review the Introduction to HootSuite here: https://www.youtube.com/watch?v=Bg1BcNDXBi4 

  • They have already begun to optimize the look and feel of their social media accounts by building a header for each platform that reflects their brand guidelines and style sheets.
  • They have connected their social media accounts to HootSuite and organized their dashboards.
They will all begin (in class) the HootSuite Platform Training in the HootSuite Academy.

Over the weekend, they will complete  the training and take the certification exam in the module.

Tuesday, September 17, 2019

Drinking from the Digital Firehose: Aggregating and Curating

Talk about META...
Read Lanham HERE.
Students in Digital Literacies will be developing tactics to handle the constant deluge that is our modern digital reality. They will read: an Interview with Richard Lanham, and "Untangling the Web Through Digital Aggregation and Curation."

In order to TAKE BACK CONTROL, (i.e. exercise their agency,) they will apply their knowledge into developing a strategy for handling the daily flood of digital information. They will set up Flipboard to aggregate research from contemporary sources, choosing the topics and sources they want to read about - and making the internet serve their intentional information demands, rather than letting the internet control their reading habits.

Tutorials for Flipboard
They will use the aggregated articles in Flipboard to CREATE A MAGAZINE in Flipboard on the topic of SOCIAL MEDIA, and will post a widget to their magazine on their blogs.  You can get tips on using Flipboard here: https://about.flipboard.com/tutorials/
Here are directions on how to create a widget to your magazine.
I've attached a sample of a widget to my magazine on AR/VR below:

View my Flipboard Magazine.


Tuesday, September 10, 2019

You Miss 100% of the Shots You Don't Take! (and Weekend Reading)

In class, we learned some key principles of photographic composition. (See class website for Composition Tutorials - Parts 1 &2.) Students have gathered examples of photographic composition from "freegal" photo sites, and will explore other photographic resources on the site - including a couple of short videos: 7 Powerful Photography Tips and 9 Photo Composition Tips.

 Then students will shoot a number of photos based on the composition rules and tips from class and the course website. Students will post at least SIX photos and discuss the composition principles displayed in each shot.

ALSO - students will read Nicholas Carr's seminal article "Is Google Making Us Stupid?"and will
write a reflective blog on their observations, including discussions on issues like:
  • Difficulty reading printed pages
  • The explosion of available information
  • Nietzsche's typewriter
  • The clock
  • Memory
  • The growth and evolution and influence of Google
  • How will YOUR kids "read?"

Monday, September 9, 2019

Look at This (freegal) Photograph

This image is a single frame from the video "Photograph" performed by Nickleback, copyright holder SMG 2007. This image is used for educational purposes in a class that examines copyright issues, and its use will have no bearing on the value or commercial use of the work from which it was taken.

Students in the Digital Literacies Class at Limestone are exploring computer-assisted design, digital publishing, intellectual property licenses, and more. They are finding "freegal" (free and legal-to-use) images, and identifying the licenses from a range of CC, Copyleft, and Public Domain permissions.
**(They are accessing a treasure trove of images via Dr. Nichols' Pinterest Board)

They will also be drafting a "Fair Use Statement" for their use of an image in a class project.

 copyright licenses

What's next? Hmmm... well, students will will explore semiotics in imagery and color, write a sample "Fair Use Statement,"  - and try their hands at Re-making a Magazine ad with "freegal" images.

Wednesday, September 4, 2019

Anthropological Look at YouTube & Cover of the Rolling Stone

Our first few classes have involved a little time travel to see just how significant were some of the shifts facilitated (or caused) by New Media. We have explored artifacts, (including memes and viral videos,) as a way to see how the elements of remediation, meta-generativity, and agency have shaped our 21st-century media landscape.

Students will complete viewing Michael Wesch's lecture "An Anthropological Look at YouTube" and will post their reflections, reactions, and take-aways.

https://www.youtube.com/playlist?list=PLU9WbRHspDEiNhdveASafRrF3M8dmL6WoAdditionally, student will explicate an assigned song from a playlist - researching the hisory of the song, examining the lyrics, and deriving an interpretation of how the song speaks about the state (or history) of the Music Industry. Students will post their reflections, along with lyrics, links, or video in their blogs.

(Cheat: I did one of the songs a couple years ago - you can get the idea of what I'm looking for here.)

Tuesday, August 27, 2019

First Assignment: Reading on Screens

For our first reading/thinking/blogging assignment, students will post their thoughts and reflections on two articles:

  1. Everything Science Knows About Reading on Screens by Annie Sneed
  2. Reading in a Whole New Way by Kevin Kelly
Students will experiment with a few interactive digital artifacts as they explore the affordances new media brings to composition and reception of electronic "texts."

Check the Blog List to the right to see their posts!

All the Answers to the Final Exam are here!

Welcome to CM10 - Fall 2019!

This is the Instructor's Blog - or as we will call it, the Class Blog. You will check here for reminders of assignments, summary instructions, and other feedback from the Professor. This page will also feature links to your colleagues in this section (and to colleagues who have gone on before you.)

You could think of this as a "hub" for our class bloggers, but in reality, each of your own sites will, in pretty short order, be "hubs" of their own, connecting with your colleagues.

The main site for resources will be our Limestone Digital Class Website. (Blackboard contains only syllabus, but it is hyperlinked to these sites and other digital resources.)

Bookmark this blog site, as well as the class website, and you will be off and running!

Now let's get this show on the road...

Thursday, April 25, 2019

Museum Reception, Defense Review, and Portfolio Reminder

CM412 students will be finishing video resumes, and will move quickly on to adding it to their website, and finalizing their digital portfolios.

On Tuesday, the class will meet to review the expectations for the "Portfolio Defense" to be held during Final Exam time, (Monday, May 6, 11:00am-1:30pm.)

On Tuesday, we will also discuss last minute preparations for the Tuesday night "VR Tour Launch" event at the Cherokee County History & Arts Museum - which runs from 5:30pm to 6:30pm.

Tuesday, April 2, 2019

Final VR Shoot & Digital Addenda

The CM 412 students will be re-shooting the spherical images for the VR tour, and will also be planning embedded "Close-Ups" for visitors the the Cherokee County Virtual Museum.

Students will complete the following field work:
  1. Re-shoot images with proper orientation to match the site-map.
  2. Take portrait-oriented 2D photos of a selected close-up" or highlight within an assigned area.
  3. Writing a shot (25-45 words) description of teaser of that highlighted artifact.
 After the shoot, students will complete the following production work in lab:
  1. Rename spherical images to match the site map.
  2. Create a New Tour and import images into theViewer platform. https://theviewer.co/
  3. Set the "landing pano," and insert "warps" as need for transporting the audience.
  4. Resize "close-up" images to match the constraints of the medium.  (Hint: begin with 300px wide)
  5. Use the "add an image" button to place the close-up image for viewers.
  6. Compose the text for the short description of the close-up feature, and use the "add info spot" feature to place the text for the visitors to see.
  7. Corporately review the tour - make change as needed.
  8. Publish the tour.
  9. Insert the LINK as well as the TOUR via EMBED CODE.

Wednesday, March 13, 2019

The World Wide Web Turns 30 - What's Next #ForTheWeb ?

Thirty years ago - on March 12, 1989 - Tim Berners-Lee submitted a proposal for a way to use the (then in its infancy) internet to more easily share information via something called "hyper-text."
Berners-Lee's proposal - with comments from supervisor: "Vague, but exciting."

The world wide web was born, and things would never be the same. Anyone younger than 30 has never known a world with out the World Wide Web, and would probably find it hard to conceive of such an existence. In fact, the World Wide Web is, for many "users," taken for granted, accepted as a fact of life, a default reality. But passive acceptance of the Web, and uncritical consumption of its content poses some really big problems.

I encourage my Digital Communications students to THINK about their work as digital communicators from different perspectives, and to sometimes step back and look at the big picture. One way to do this is to read this short piece by Berners-Lee called "30 years on, What's Next for the Web?" Read, reflect, respond, and THINK.

Sir Tim Berners Lee arriving at the Guildhall to receive
the Honorary Freedom of the City of London
(Photo by Paul Clark - CC 4.0)

Tuesday, February 26, 2019

Our Spring Term Client: Cherokee County History & Arts Museum

Cherokee County History & Arts Museum

Students from Dr. Nichols' Digital Literacies II class have begun work on a 3D-360 Virtual Tour for the Cherokee County History and Arts Museum.

Students, in collaboration with Museum Directors and Curators, are making plans to build a Virtual Tour of the museum, and will begin shooting spherical (3D-360) imagery with VR cameras, and building the navigational elements using theViewer software. The Virtual Museum Tour will be available on the museum website, and can be viewed using a web browser, smartphones, or VR headsets.

Students will also work with museum staff to refresh the social media presence of the museum, launch a promotional campaign for the VR Tour, host a celebratory on-site event, and build a social media dashboard for the organization. The Virtual Tour is expected to launch April 2019.

Monday, February 25, 2019

Mid-term Status Report

At mid-term in the Digital Literacies II course, students will review the work they've done to this point, and will post a blog containing surveying their work in the first half of the term.

A) Each student will post links to their work on 10 assignments:

  1. Machinima and remix – link to blog reflections and examples
  2. Video Editing – link to blog entries with baseball intro + at least 2 other video clips and reflections
  3. Camera Shots Vocabulary – link to  shooting the vocabulary video and reflections
  4. Using a Shot List – link to blog with music video, documents and reflections
  5. What is the state of VR in 2019? link to blog entry with research links
  6. 360 Photography – link to 2 sets of Cardboard Camera shots and reflections
  7. Interview and Lighting Basics – link to notes & 2 interview video examples
  8. Updated Resume – link to resume on website
  9. Script and Shot List for Digital Video Resume – submit via print, email, or link
  10. Updated Portfolio – link to portfolio on website (provide short explanation of recent changes)
B) Each student will also post a short, but thoughtful, general reflection on their work at mid-term, considering questions such as:
  • How has my work helped me understand more about the world of digital communication? 
  • In what areas do I have a natural "knack," or enjoyment, or frustration, or interest?
  • How do I envision using my knowledge from CM410 and CM412 in my career?
  • What professionalism goals will I set for myself for the remainder of the term?
  • Etc.?
They will post their responses and reflections BEFORE Thursday at 1:50 pm.