Unbreakable Kimmy Schmidt Shows How New Media Breaks the Old Media

Sure, "Video Killed the Radio Star," but New Media also breaks Old Media.

"When the Net absorbs a medium, it recreates it in its own image." -Kevin Kelly

Consider the popular Netflix series, Unbreakable Kimmy Schmidt.

First - it is Emmy-nominated, even though it is not a "television show." (It is an internet streaming show.)

Second - the theme song is a Songify mash-up meme - see the formation and final result.

Formation:

Final Theme Song: