Social Media Stretegy Gets Personal!

Our students have been working through HootSuite Academy on Social Media and have been introduced to the basics of Social Media Strategy, noting that

Social Media Strategy is simply the strategic plan for how a company will incorporate social media into it's business.

Students have examined the major components of a social media strategy, such as:

1. Social Media Audit – Why?
2. Social Media Goals
3. Budget, tactics, and tools
   
4.   Content Strategy
5.  Brand Persona and Voice
6. Calendar of Key dates
   
7. Roles & responsibilities
8. Social Media Governance Plan
9. Crisis Management Plan
   
10. Measurement and Reporting

Now students will apply the first component (Social Media Audit) to their own personal social media presence. As a step in this process, students will sign-up and complete the Free Online Reputation Manager profile on BrandYourself.com 


But, first... Students will consider just what the internet already knows about them - and the implications!  In the class website, students will log into their Gmail accounts, and then click this link.

Whoa.

Students will read these two articles over the weekend, and post comments in preparation for a lively discussion in Tuesday's class:

1.  London's Daily Mail article on China's Dystopian Scorecard System.
2. WIRED magazine's article on China's Experiment in Social Ranking.